The Nationwide Hockey League struck marketing gold when it held its initial Winter season Vintage in 2008. The annual out of doors game performed on New Year’s Working day has turn into the must-look at function of the period, earning praise from both die-tough and informal hockey followers alike.
This calendar year, the NHL and NBC, the television broadcaster for the sport, are taking an additional stage to advertise the game. The two not too long ago introduced a partnership to integrate the game’s broadcast with a social media marketing campaign, in a go that could advantage the two organizations.
“We’re running the social and broadcast integration to check the usefulness and take a look at the data,” Michael DiLorenzo, senior director of social media advertising and approach at the NHL. “It ought to expand our Fb Enthusiast base, because individuals must ‘like’ the webpage to engage in. It also will create a window into the celebration for individuals who could not be in entrance of the television.”
The idea is to get even a lot more followers tuned in and engaged with the recreation, according to the social media consulting firm that is operating the marketing campaign.
Numerous “look at and win” contests will be showcased prominently on equally NBC and the NHL’s Facebook and Twitter pages. Contestants that are supporters of both on Fb or Twitter followers will have a possibility to get either a Honda CR-Z automobile, or journeys for 4 to the two Universal Orlando Studios and the impending 2011 NHL All-Star Match.
Both the NHL and NBC are not new to such social media strategies, but this is the 1st time they have collaborated on a single.
Beginning December 23, NBC will start getting image submissions from supporters of its Fb webpage. Several of the pictures will be picked to air for the duration of the sport. The network will also advertise the social media campaign during the day leading up to the sport, this kind of as throughout the Rose Bowl school soccer recreation.
스포츠중계 has planned its 1st advertising Tweet for December 31. During the sport, the NHL might inquire followers to retweet messages and the very first to reply will acquire a prize.
This year will be the fourth installment of the Wintertime Vintage. The Washington Capitals will get on the Pittsburgh Penguins at Heinz Subject, usually the property of the National Soccer League’s Pittsburgh Steelers. Other Winter Traditional spots have provided Ralph Wilson Stadium in Orchard Park, New York, Wrigley Subject in Chicago and Fenway Park in Boston.